Bolgrad Fruit Distillates: A Blend of Tradition and Innovation

Valerii Sumilov's Award-Winning Design Revolutionizes Ukrainian Alcoholic Market

The inspiration for the design came from the need to create a product that was statutory, premium, stylish, modern, and light in perception. The design had to stand out on the shelf, clearly identify the product category, and distinguish it from other strong alcoholic products. The color images used were made exclusively for this project and were designed not to interrupt the general restrained style.

What sets this design apart from others is its unique set of characteristics. The design clearly labels each item with an original image, creates a solid, premium product image, and establishes a new design category. It is designed to catch the eye of the consumers, make them take the bottle in their own hands and examine the design in more detail, thus interacting with the product even before its purchase.

The design was realized using modern print and post-printing technologies such as embossing, stamping, and special tactile polish. Printing was executed on high-quality paper, which, combined with the use of a wide range of techniques, made it possible to achieve the perfect vision of the visual design and to deliver pleasant visual and tactile sensations to the customer at direct contact with the product in the store.

The project started in January 2018, in Odessa, Ukraine. Currently, fruit distillates Bolgrad are widely represented on the Ukrainian market and are successfully exported to other countries of the world. The design process involved extensive research work to prepare for the task of creating brand concepts and the subsequent refinement of the final design version. Different opinions were taken into account and the potential attractiveness and appeal of the product were investigated when using different styles of visual design.

The main challenge of this project was to combine the pan-European style of fruit distillates and the actual product position itself, which would be understandable to the Ukrainian consumer. It was necessary to develop a design that, on the one hand, would carry an individual elitist style of high-quality European products, while on the other hand it would clearly convey that these are strong alcoholic distillates.

In conclusion, the design of Bolgrad Fruit Distillates by Valerii Sumilov is a testament to the power of creativity and innovation in the world of product design. It not only enhances the visual appeal of the product but also improves its marketability. This design is a perfect example of how a well-thought-out and well-executed design can revolutionize a product category and create a new market segment.